5 Chat-Bots For the Fitness Center
alquimedez.com/
Company
Essential Fitness Center
CRM
Kommo
Industry
Sport
2023
Company Description
EFC-Training is a fitness center located near Murcia, Spain. They specialize in personalized offline and online training sessions. Their unique feature is that customers cannot work out independently at the gym but only with a trainer. Therefore, there are always a maximum of 5-6 people in the gym, including two trainers.


Решение
Задача
Создали и внедрили автоматические отчеты и отслеживание эффективности работы менеджеров в Kommo
Внедрить автоматические отчеты.
● Total leads: won, lost, in progress
● Number of leads per manager: won, lost, in progress
Создание отчета и мониторинг эффективности работы менеджеров в Kommo.
Решение
Задача
Создали и внедрили автоматические отчеты и отслеживание эффективности работы менеджеров в Kommo
Внедрить автоматические отчеты.
● Total leads: won, lost, in progress
● Number of leads per manager: won, lost, in progress
Создание отчета и мониторинг эффективности работы менеджеров в Kommo.
Personalized training requires individualized customer service. To achieve this, the EFC-Training team regularly interacts with clients on WhatsApp, sending weekly schedules, offering reminders about payments, answering questions from new clients, etc. Previously, all messages were sent manually by employees, which took up a lot of time.
Problem
Too many routine tasks
Task
The goal was to automate sending regular messages to clients to free employees from routine tasks.
Solution
We have connected all sources: email, phone, Facebook, Instagram, and WhatsApp Business. Now, we can communicate with all visitors from the CRM. Customer data, message history, and all necessary information are always available.
We created funnels for new, current, and online clients and set up automatic status updates so that employees can immediately see who they need to contact and who needs to make a payment soon.
The most time-consuming task was sending messages on Fridays— before, managers manually sent schedule information to each client. We set up a sales bot and integrated it with WhatsApp Business. Now, messages are sent automatically. Employees only need to make adjustments to the schedule if it changes. We also enabled the disabling of automation. If a message doesn't need sending, simply move the visitor's card to another column.
The second bot monitors payments and sends reminders to clients seven days and one day before the payment deadline. Automatic notifications do not come at night or early in the morning.
CRM for messengers
To gather EFC-Training clients in one place, we have implemented the Kommo CRM system. It is perfect for working with messengers and automates new requests and customer database processing.
All in one place
Segmented clients and inquiries
Sales-bot
Payment reminders
Help bot
The third bot helps new clients when employees are busy with training and cannot respond promptly. When potential visitors write to WhatsApp, the bot asks them questions and, based on their answers, sends information about the fitness center and services. EFC-Training employees can see all dialogs and join the conversation anytime.
Results
Customer data in one place: Contacts, schedules, message history, and information about upcoming payments are always at hand.

Bots send 90% of messages: Thanks to this automation, the team saves up to two working days per month.

Improved customer experience: Visitors receive timely notifications about upcoming training sessions, schedule changes, and payment deadlines. New clients no longer have to wait for a response.
Also
EFC-Training sells sports nutrition products. For this segment, we set up a separate sales funnel, and our fourth bot automatically sends reminders. For example, if a customer has enough sports nutrition for two months, the bot will politely remind them to order a new supply in one and a half months. This increases repeat sales.

The fifth bot helps sell online training sessions and "warms up" new leads. It answers questions and sends free videos to subscribers who click on an advertisement.
We set up a separate sales funnel, and our fourth bot automatically sends reminders.

Vladimir Malyugin
an expert in marketing automation and CRM consulting
In building work processes, data visualization is very important, primarily because your frontline employees, who already have many tasks, work with them. You shouldn't burden them with additional instructions, numbers, and so on; that's wrong. At first glance, it should be clear in the CRM what needs to be done and which client requires attention. If there are tasks in the list or clients in the "new" stage, you take them on. If it's empty, you can go for a coffee with a clear conscience
Need a sign that it's time to automate your sales funnel? Here it is!
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